Barbara Cray Entertainment creates, originates and produces television, film, music, written word and travel projects. Barbara Cray Entertainment was formerly known as 4mywanderlust Productions, which was started by Barbara Cray in 2009 to produce travel and lifestyle shows for public broadcasting stations.

After the success of European Christmas Markets on PBS, Ms. Cray has increased her creative activities to include, in addition to television, documentary and narrative film, music, and related entertainment.